Audience Research

Audience Research
MWE

 As pointed out earlier, the genre of our film is a crossover between Thriller/Horror. We associated our film to existing texts such as: "Jennifer's Body", "Carrie" and "The Roommate"

"Jennifer's Body" is a dark comedy. However we associated our work to this as they revolve around similar theme: Highschool clique and a character with tortured soul. It was directed by Diablo Cody who wrote the script for "Juno". Already, referring to her past work; it's evident that her films are targeted at adolescents.

Why?

Well, who can relate best to teenage characters, dealing with teenage drama? Well, teenagers. "Jennifer's Body" is NOT Oscar material and does not tries to be. It is fun, quirky and cheesy, it's entertaining. Like wise to "Carrie", it revolves around teenagers/ young adult and therefore attracts audiences belonging to the same supposed age as the characters. The relatability of the characters to certain audiences is crucial. It is the characters and their likability which attracts audiences.

For instance: If Harry Potter was bully, arrogant and proud, despite the astounding narrative of the franchise; would it sell? Would people pay to watch a character so detestable who saves the world? No, probably not.

"Jennifer's Body" explores sexual themes, the character of Jennifer is a modern Gothic protagonist: possess dichotomies, sexually deviant, outsider, sometimes melodramatic and an anarchic figure who transgress. Parallel's between Jordan Sumner and Jennifer can be drawn, like wise to Carrie.

Yet, our text may be seen to have more similarities to Stephen King's novel "Carrie" which had recently been remade in 2013, featuring: Chloe Grace Moretz and Ansel Ergot. This one of the most well celebrated novel and horror film. Like our character Jordan Sumner, Carrie White is an outsider, an underdog pushed to the extreme until she broke; unleashing her pent up rage. The difference in the audience may be the fact that "Carrie" explores supernatural themes which we don't. This is where "The Rooommate" comes in. The story here revolves around the main protagonist and dealing with her roommate who is psychologically impaired; exactly what Jordan Sumner is.

Thus, it could be said that our target audience is mainly for teenagers, young adults and those who enjoy psychological thriller. We can sincerely say that it does in fact attract adolescents and the thriller aspect of our film does shine through as we repulse and intrigue our audiences with our trailer: achieved through the visceral gore footages of the meat and pretty shots of our gothic villains victim.